A Deviate frame is built for riders who want speed, control, confidence, and suspension performance in challenging terrain. When you purchase a Deviate frame through The Custom Bicycle Company, you receive more than a boxed frame. You gain access to expert guidance, geometry support, one-to-one discussion, and the option of warranty-safe custom paint. We ship across the UK, supply frames directly, and offer complete builds tailored to the way you ride.
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Customers choose us because they want more than factory standard. They want individuality. A Deviate bike can be raw, understated, subtle, bold, artistic or something entirely unique. Buying direct gives you a frame. Buying through us gives you collaboration, custom paint, component selection, and an end product designed around you instead of the average rider.
Why Deviate frames stand out for aggressive trail and enduro riders
Deviate Cycles is known for high-pivot suspension, calm handling, and confidence on rough ground. The rear wheel tracks smoothly, maintaining grip where other bikes skip and chatter. Pedal kickback is reduced, anti-squat is well balanced, and the bike remains efficient without swallowing power on climbs. For riders who enjoy steep terrain, hard braking, rocky chutes, natural tech, and speed under control, a Deviate frame feels planted, predictable and rewarding.
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We help riders choose travel, fork pairing, shock setup, wheel configuration, and cockpit fit. Numbers like reach, axle path, head angle, chainstay length and anti-rise matter when translating geometry into a real ride feel. Buying your Deviate frame through us means having support from someone who works with these frames daily and understands how they behave under real riders on real terrain.
Order frame-only, rolling chassis or complete custom build
Some riders already have components ready to transfer. Others want a frame supplied with shock, headset and forks. Many prefer a full custom build where we source drivetrain, suspension, brakes, wheels, tyres, cockpit components and finishing kit, then assemble everything in-house. You choose the build path. Nothing is fixed, nothing is forced.
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Full builds typically begin around £6000 depending on parts and paint. We work with brands including ENVE, Hope, Fox, RockShox, Burgtec, OneUp and many others to build bikes that suit your budget and riding intention. You never need to upgrade parts immediately after purchase because your bike arrives already built your way.
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Buying frame-only from a manufacturer gives you a starting point. Buying through us gives you a finished vision.
Custom paint for Deviate frames without affecting warranty
Most riders dreaming of a Deviate also dream of a paint scheme that makes their bike unmistakably theirs. As an approved painter for Deviate frames, we offer full colour flexibility without voiding warranty. Whether subtle two tone, raw carbon finish, metallic flake, deep gloss, pastel blockwork or full artwork, we paint to individual briefs, not production batches.
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Paint prices generally fall between £600 and £1000 depending on complexity. Detailed schemes, multi-layer artwork, masking-heavy work or full frame-fork-wheel projects may cost more.
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This is meticulous, careful, slow craft. No bulk process, no rushed booth work. Just handling, taping, airbrushing, curing and finishing with respect for the frame and for the rider who will own it.
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Why buy a custom Deviate frame from us?
Some purchases end at checkout. Our process begins with conversation. You have access to real human support when choosing sizing, travel, shock tune, wheel spec, bar width, tyre clearance and long-term servicing decisions. You are not guessing, you are guided.
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With us, you can:
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• customise paint without risking warranty
• build gradually or commission the full bike
• request parts advice based on terrain and riding style
• choose colours, decals, finishes and detailing
• receive UK-wide delivery or collect in person
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A Deviate is built to be ridden hard. With custom paint and the right build beneath it, it becomes unforgettable.
FAQs
What makes Deviate frames different?
They use high-pivot suspension for improved tracking, grip, stability and speed through rough sections.
Can I order the frame on its own?
Yes, frame-only orders are available with optional shock, headset or axle included.
Does custom paint void my warranty?
No, Deviate approves our paintwork so warranty remains valid.
How long does a painted Deviate frame take?
Usually four to five weeks depending on the design.
Do you build complete bikes as well as frames?
Yes, full builds are available with component choice to match your riding style and budget.
Do you ship across the UK?
Yes, we supply frames and complete builds nationwide.
Can I provide my own components?
Yes, we can build using your parts or supply everything for you.
How much does paint cost?
Most Deviate frame repaints fall between £600 and £1000 depending on detail.
Can you repaint my existing Deviate?
Yes, we can strip, refinish, restore and rebuild older frames.
Do you help with geometry and suspension selection?
Yes, we guide reach choice, wheel setup and shock pairing based on rider use.
How this shapes your next bike
A Deviate frame is a foundation. With custom paint, thoughtful component choices, and support from mechanics who care, it becomes a machine you connect with every time you ride. If you want a bike with individuality, capability and handling tuned to you, this is where it begins.
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Tell us your ride style, terrain, favourite colours or the bike you dream of owning. We will build the Deviate to bring it to life.
Still have a question? No problem, please do get in touch with us here with any queries you may have.